2008

Lach presents Humanscale products to key office furniture dealers in Sofia, Bulgaria. Epic fail and back to NYC

2009-2010

Kaloyan leaves Boston for Sofia (the city 🙂 ) Conversations about a new venture emerge.

Early StudioNovo is officially on the books. First Humancale products arrive in our tiny, but “smart” first showroom. Humble beginings with vast horizons.

Late first booked client Crystal Commodities

2011-2013

Cisco Systems is our first big corporate client. A serious vote of confidence in our ergonomic Freedom chairs.

C3 Communications. First complete Office solutions project. Started partnership with KnollStudio and Emeco.

Focus on expanding our digital presence, Studio Novo is now positioned as complete work place solutions provider with focus on ergonomics.

2013-2016

Studio Novo steps into Bene’s shoes and proudly starts carrying the Austrian furniture leader’s flag

Lach returns to Sofia and heads the company’s helm for creative strategic initiatives and development.

New Showroom. New Look. New Perspectives. New partnership with Arper, Carl Hansen, Gubi.

2017-2020

New Website and new Digital Strategy Launched.

The strongest year yet. Studio Novo completes TELUS, DHL, FADATA, SANOFI, COCA COLA and my more signature projects for some of the best corporate leaders in Bulgaria.

Partnerships expansion form the German kind – WALTER KNOLL, RENZ, INTERSTUHL