SNOLW
What we stand for
Studio Novo is the market leader in elevating the human performance at work through good design and expert knowledge in workplace ergonomics. Our mission is to make it easy for companies to scale their business performance by creating healthy, inspirational and efficient work environments, leveraging our knowledge in furniture systems and best workplace practices.
Smart work.
Good health.
Better business


We are dedicated to bringing timetested design solutions for the contract, residential, and hospitality markets. We have a care fully curated mid century modern and contemporary furniture, lighting, and accessories selection to complement the discerning tastes of interior designers and architects, contract and residential clients in Sofia, Bulgaria and beyond.

In addition to our expert furniture and systems knowledge, we take on entire projects, managing and delivering a turnkey interior product package that meets and exceeds your expectations. Our success is based on a wide product package, backed with expert support and quality service. Studio Novo is a producer of custom office furniture and general contractor for a wide range of fit out works for commercial interiors.





SNOLW
Company History
2008
Lach presents Humanscale products to key office furniture dealers in Sofia, Bulgaria. Epic fail and back to NYC
2009-2010
Kaloyan leaves Boston for Sofia (the city 🙂 ) Conversations about a new venture emerge.
Early StudioNovo is officially on the books. First Humancale products arrive in our tiny, but “smart” first showroom. Humble beginings with vast horizons.
Our first booked client is Crystal Commodities
2011-2013
Cisco Systems is our first big corporate client. A serious vote of confidence in our ergonomic Freedom chairs.
C3 Communications is our first complete Office solutions project.
Started partnership with KnollStudio and Emeco.
Focus on expanding our digital presence, Studio Novo is now positioned as complete work place solutions provider with focus on ergonomics.
2013-2016
Studio Novo steps into Bene’s shoes and proudly starts carrying the Austrian furniture leader’s flag.
Lach returns to Sofia and heads the company’s helm for creative strategic initiatives and development.
New Showroom. New Look. New Perspectives. New partnership with Arper, Carl Hansen, Gubi.
2017-2020
New Website and new Digital Strategy Launched.
The strongest year yet. Studio Novo completes TELUS, DHL, FADATA, SANOFI, COCA COLA and many more signature projects for some of the best corporate leaders in Bulgaria.
Partnerships expansion from the German kind – WALTER KNOLL, RENZ, INTERSTUHL
Mission
Studio Novo believes that design is a strategic business tool. Good design is inspirational, educational, and has the power to transcend cultures. Good design is simple, emotional and fun.
Good design encompasses our physical and physiological worlds and, if applied professionally, it can make people feel more at peace, more mindful and productive in their surroundings.